This Winter 2025 edition captures a turning point in Dunne’s career—her transition from celebrated gymnast to full‑scale media icon. It’s a snapshot of her influence at a moment when she’s shaping sports culture, fashion, and digital branding all at once.

Livvy Dunne—NCAA champion gymnast, social‑media powerhouse, and rising global brand—takes center stage as the cover star of Maxim’s Winter 2025 issue, titled “The Empire of Livvy Dunne.”

This issue highlights Dunne’s evolution from elite athlete to multimillion‑dollar entrepreneur and cultural figure. The feature explores how she has leveraged discipline, athletic excellence, and massive online influence to build a personal brand that extends far beyond gymnastics.